Saturday, February 25, 2012
Homebases should be sticky
The other night I was doing some work on my mobile first strategy and I wanted to embed a link into my site that redirected to another web site. What was I thinking, this is my home base. I should never drive people away from my home base. Once a person gets to my home base the content should keep them engaged as long as I can keep them. What is on the site should encourage their collaboration. If I can get them to hang around and get some input this would be exceptional.