The Brand Gap

I came across this slideshare stack and felt it would be a good thing to look it through.

The Brand Gap

View SlideShare presentation or Upload your own. (tags: design brand)

I came across three important questions;

1. Who are you?
2. What do you do?
3. Why does it matter?

I will be answering these three from a personal perspective in compelling ways over the next few days... But what does this have to do with technology and education? Well... reframe it in the development of OERs and it becomes;

1. What are you?
2. What lessons do you provide?
3. Why do they matter?

From an OER perspective I believe these questions should be answered concisely while also being compelling to attract the learners attention.