if you're not leading - it's free

A friend of mine suggested I use the tag line "if you're not leading - it's free". Now many aspects of this actually make sense for what I am wanting to do, but I don't believe the tag line is quite there. The ideas that I resonate with and should contribute to my tag line include;

• If you're not leading - it's free
• Web 2.0 is the gaming console for business
• Doing more with less
  
• Capture of tacit knowledge is business intelligence
• The reduction of rituals creates a better solution
• Nimble approaches flatten the organization
• The technology is easy, it's the process that's hard
  

So off I go on my next branding exercise, What is my tag line? I will think of this for a while, maybe add a few ideas, and see what comes from it all...